TEN TIPS TO TURN FACEBOOK FOLLOWERS INTO BUSINESS PARTNERS AND CLIENTS
As a Network Marketer, there can be pressure to be on all platforms, Facebook, Instagram, LinkedIn, YouTube, the list goes on! Let's talk about how you can take a step back and focus on building a 6-figure income from Facebook alone. I wanted to share ten tips you can use immediately to add value and create superfans on just one platform. The key is to focus on three key areas; Entertainment, Education, and Inspiration.
Here are a few Facebook statistics you need to know in 2021:
1. 2.80 billion monthly active users use Facebook. It also has 1.84 billion users that are visiting the social networking site on a daily basis.
2. Facebook is the leading social platform, reaching 60.6 percent of internet users.
3. Facebook brought in $27.2 billion in ad revenue in Q4 2020.
4. More than 200 million small businesses around the world are using Facebook Pages.
5. Six out of ten (63%) adults in the U.S. claim that they use Facebook.
6. 65 percent of Facebook users are under the age of 35.
7. 98.3 percent of active Facebook users accessed the social media platform via mobile devices.
8. 58.5 minutes in the average time users spend on Facebook each day.
9. 86 percent of US marketers are using Facebook for advertising.
10. 78 percent of American consumers have discovered retail products to buy via Facebook.
Facebook is clearly still the place to Network. Here's one way to look at it. If 100 people spend $1000 with you every year, that alone adds up to $100,00 per year! So let's talk about how you can create this solid foundation for your business!
1. Make polls asking questions about your ideal customer. What are their pain points? You can post these polls as often as you like but make it a point to reply to every answer. Remember, it's not about having millions of followers, it's about having a real relationship with just a few fans.
2. Reply to EVERY SINGLE person who comments on your post, live, stories, etc. If someone says they like something they see, Engage with them and even ask further leading questions and build the relationship.
3. Educate people. Regularly share articles or videos that will help them build their business. Focus on value-added information like Helpful Tips To Go Live With Confidence, Finding Leads, Using Time Effectively, etc.
4. Go LIVE regularly on Facebook. If you can, have your own weekly show. It doesn't always have to be business, either. Add value with ideas like easy fall recipes, tax tips, etc They need to see you as a human first.
5. Make sure that anyone who likes and comments gets a comment back. Then, go back to their page and start a conversation over there. Don't be cheesy but find something you have in common or something that interests you and talk with them.
6. Connect with new people in your audience. If someone takes the time to like your page or follow you, be sure to send a thank you. You can even save this reply in your notes so it's an easy copy/paste. In the reply - make it conversational. Ask them about themselves.
7. Do a side-by-side video with someone who will connect with your ideal client. If you've got the bandwidth, making this a weekly event can really boost your business! This takes some of the pressure off of yourself to be the authority and come up with all of your own content. Also, it benefits your partner by putting them in front of a brand new audience. Finally, featuring someone else positions you as a leader.
8. Comment on five different posts of your ideal client daily. It won't take long but it makes a huge impact! Be involved! Join their FB lives, share things that are important to them, etc.
9. Invite them to your FB group or community. You could do a giveaway or a flash sale for new members. Whatever you decide, be sure to add value.
10. Building for the long run. Every Sunday plan your content for the week. Imagine your ideal client. Maybe someone who is ambitious, fun, and who seems easy to work with. Create your content around that ideal client.
My hope that you got helpful ideas, but that you're inspired to execute. I want to help you own your business so that you can be more profitable and productive.
If you'd like to know a little more about this subject, feel free to check out my YouTube video here. As always, I'd love it if you'd subscribe to my YouTube channel so you never have to miss another video!
